Tag: positioning

1st Period

How a media property helped launch Bournemouth

Introduction An established media property, Dr A. B. Granville, answered an invitation to visit the fledgling Bournemouth in 1841. A respected society medical man, well-published, his reputation flowed through a network featuring the royal family and aristocracy. He gave a positive speech about the site’s convalescent qualities. The press reported this. Later, he devoted a […]