Victorian Bournemouth (239) has surveyed the category and social profiles found for female drapery assistants working at Plummer, Roddis, and Tyrell during the 1890s. In most cases, the girls came from respectable backgrounds, yet proved willing to work for a living. Their social profile suited them well to assist well-heeled customers drawn by the new super-stores.
Victorian Bournemouth (237) has found that the fabric’s business bustled its way into an important component within the local economy. The category, employing always more people, spread into the suburbs. It drew more women into the economy. Competition introduced new fabrics, induced specialisation amongst retailers, and changed consumers’ shopping experience. The opening of Plummer, Roddis, Tyrrell summarised the category’s changes under one roof in spring, 1898.