Tag: media

Victorian Bournemouth (126)
3rd Period

Victorian Bournemouth (126): brand advertising in the 1870s

Modern marketing from the past  Introduction Victorian Bournemouth (126) uses a sample of advertisements placed in one publication to explore media marketing practices during the 1870s. The sample consists of advertisements placed in the Poole & Dorset Herald by selected package goods marketers. It provides a glimpse into the early marketing for several products that […]

Victorian Bournemouth (63): drain wars
2nd Period

Victorian Bournemouth (62): drain wars (1)

Introduction Victorian Bournemouth (62) outlines the chronology of a controversy that ran through the resort’s early years. Early complaints about the unhygienic condition of the drains had stimulated Bournemouth’s Improvement Act (1856). Nevertheless, medical concern about the drains continued. A group of doctors waged a bitter, public, and personal war against the Improvement Commissioners. They […]

Thought-pieces

Conflicts in early-Victorian Bournemouth

Introduction Conflicts divided several local interest groups as they competed to control early-Victorian Bournemouth’s structure and identity. In several cases, these conflicts became public confrontations, often fought out in the press. This made a sharp contrast to the settlement’s otherwise glittering media image as a tourist resort. Internal initiatives, however, created the basis for social […]

Marketing Early Victorian Bournemouth
1st Period

Marketing Early Victorian Bournemouth

Non-stop promotion Introduction Marketing early Victorian Bournemouth discusses how constant promotion acted as a corner stone for its quick success. Soon after the Marine Village began, the area had a name, a positioning and a place on social calendars. Bourne had become Bourne Mouth, then Bournemouth. It appealed not only to wealthy invalids but also […]