Modern marketing from the past Introduction Victorian Bournemouth (126) uses a sample of advertisements placed in one publication to explore media marketing practices during the 1870s. The sample consists of advertisements placed in the Poole & Dorset Herald by selected package goods marketers. It provides a glimpse into the early marketing for several products that […]
Big brands. Rivalry. Mixed success. Introduction Victorian Bournemouth (93) explores the lives, commercial success, and trading conditions of people who sold groceries during 1871. Victorian Bournemouth (93): the grocery business (1) Joseph Mundell This man, a Scotsman, gardener’s son, had come to Dorset by 1851, where he had a grocery and ironmongery in Bere Regis. […]