Tag: Dr Granville

1st Period

How a media property helped launch Bournemouth

Introduction An established media property, Dr A. B. Granville, answered an invitation to visit the fledgling Bournemouth in 1841. A respected society medical man, well-published, his reputation flowed through a network featuring the royal family and aristocracy. He gave a positive speech about the site’s convalescent qualities. The press reported this. Later, he devoted a […]

Marketing Early Victorian Bournemouth
1st Period

Marketing Early Victorian Bournemouth

Non-stop promotion Introduction Marketing early Victorian Bournemouth discusses how constant promotion acted as a corner stone for its quick success. Soon after the Marine Village began, the area had a name, a positioning and a place on social calendars. Bourne had become Bourne Mouth, then Bournemouth. It appealed not only to wealthy invalids but also […]